A Strategic Marketing and Internet Consultancy
Only 11% of marketers indentified customer retention as their primary goal this year according to
90% of marketing budgets are allocated to acquiring new prospects, not retaining existing customers.
, 62% of board members think their marketing leaders don’t provide adequate ROI data.
In a poll by
, 45% of companies said it was difficult to deliver a consistent customer experience across both online and offline channels.
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