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Interesting Factoid #1
Only 11% of marketers indentified customer retention as their primary goal this year according to BtoB Magazine.
Interesting Factoid #2
90% of marketing budgets are allocated to acquiring new prospects, not retaining existing customers.
Interesting Factoid #3
According to Adweek, 62% of board members think their marketing leaders don’t provide adequate ROI data.
Interesting Factoid #4
In a poll by The Economist, 45% of companies said it was difficult to deliver a consistent customer experience across both online and offline channels.
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